JNZ General Trading LLC is an international Import and Export trade agency that specializes in business transactions between Manufacturers and Buyers. We take the work out of Manufacturers finding Buyers for their products and services along with targetting new and innovative products while creating growth for existing brand products.

About us



JNZ General Trading is a UAE registered company and is one of a few leading firms in the specialization of several areas of business commerce. Incorporated since 2008 with 20 years of business experience in trading of Agri products such as Rice, Sugar, Wheat, Corn, Pulses, and Spices. With a number of major companies as clients, we are able to service our import and export requirements throughout the globe using our vast manufacturing and supplier network base while having the ability to make tough deals in a timely and professional manner.

Our Approach


Our methodology is to approach our clients’ needs on a holistic basis to establish relationships with our clients. We work on a consultancy basis to establish your specific needs and your intended goals. We provide a comprehensive solution for the supply chain by managing the import process thus helping corporations to import intelligently, automate compliance, manage duties, reduce costs and maximize efficiencies. Our export manufacturers including the USA, Canada, EU, UK, China, India, Malaysia, Thailand, Myanmar, and Pakistan continue to produce affordable products at competitive prices.


Company Strategy


  • Purpose: To be a leader in the export market by providing enhanced services, relationship and profitability to our clients 

  • Vision: To provide quality services that exceed the expectations of our esteemed customers. 

  • Mission statement: To build long term relationships with our customers and clients and provide exceptional customer services by pursuing business through innovation and advanced technology.

Core Values


  • We believe in treating our customers with respect and faith.

  • We grow through creativity, invention, and innovation.

  • We integrate honesty, integrity and business ethics into all aspects of our business functioning.




  • Regional expansion in the field of import, export, and trading while developing a strong base of key customers.

  • Increase the turn over of the company and to add new products in the export field.

  • Diversify and expand the company into new market segments and introducing new products. 




Rice is the flagship of our company with more than 20 years of experience. Our company holds a high reputation for the import and export of both basmati and non-basmati rice in the trading business.


JNZ has diversified into many trading commodities for one being successful trading of sugar. We have developed a strong interpersonal relationship with manufacturers of sugar from India, Brazil, and Europe.



We operate on an integrated global basis to trade and distribute wheat of animal and human consumption.


Over the years with increasing clientele in the USA and Brazil, we have been able to successfully trade-in Yellow Corn; GMO and Non-GMO.


With our suppliers from Canada we have been able to trade in Red Lentils, Green Lentils, Green Peas, and Yellow Split peas around the globe. 



We deal in whole spices and powder with having a strong relationship with our manufacturers in India and being able to get a huge price advantage for our buyers.


Our company is constantly evolving and growing. We provide a wide range of services. Our mission is to provide the best solution that helps everyone. If you want to contact us, please fill the contact form on our website. We wish you a good day!